Problem driven
I start with real problems people have.
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Founder · Builder · Problem solver
Turning ideas into useful products for real people.
I’m a startup founder and software engineer building simple, practical products that solve real-world problems, from the first idea to the day people start using it.
- 3+
- Products built
- 10K+
- Users reached
- 5+
- Years of experience
- Ongoing
- New ideas in the pipeline
About me
Hi, I’m a startup founder.
I’m a software engineer and founder who cares about digital products that make people’s lives easier. I enjoy understanding real problems, designing simple solutions, and working end-to-end: idea, design, development, launch, and steady improvement.
Builder mindset
I enjoy turning ideas into working products.
Continuous learner
Always exploring new technology.
Impact focused
I care about creating meaningful value.
I believe in building simple, useful products that create real value for people.
Featured projects
What I’m working on
A set of focused products and experiments across money, learning, and small business.
Talk about a project →
Pocket Ledger
A simple tool that helps households see where the month’s money goes and plan the next one.
Personal finance
Study Circle
A small-group learning space where tutors share notes, set practice, and track progress.
Learning
Shopfront Kit
A starter kit that gives neighbourhood shops a clean page for their stock, hours, and directions.
Small businessHow I work
From idea to impact
A simple loop I repeat for every product, large or small.
Observe
Understand real problems and what people need.
Ideate
Explore solutions and test them early.
Build
Design and develop simple, usable products.
Launch
Put it in the hands of real users.
Learn
Gather feedback and keep improving.
My goal is to keep building tools that solve real problems, help people, and leave things a little better.
Ananya Rao · Founder